MAREN

I am Maren.
Graduate designer with many years of experience as a designer, buyer and product manager in the fashion industry.
Knitwear designer, styling expert, globetrotter. And founder of noriknits.

Fashion and knitting have always played a major role in my life.

Experience from the world of fashion

I studied design and then worked for many years as a designer and buyer in the fashion industry. I traveled around the world countless times and had many wonderful experiences. I got to know foreign countries, people, and cultures and discovered that there are so many incredibly fascinating things to see in the world, and that there is actually more than one place where I could easily imagine myself living.
My fear of flying has remained ;). My knitting was always with me. I designed and knitted many pieces of my wardrobe myself while traveling.

noriknits stands for high-quality knitting patterns with fashionable appeal and clear design.
My designs do not follow short-term trends, but rather a timeless understanding of style, proportions and harmony.
I design knitwear for women who consciously choose their clothing and enjoy investing their time and materials in pieces they will love to wear for a long time.

noriknits | styleknitter
Fashion beyond trends

The concept of the styleknitter shapes my work:
Fashion is not created by blindly following trends, but by understanding proportions, one's own type, and what is wearable in the long term.

My designs are minimalist, but well-thought-out.
The focus is on the design – cuts, proportions, and details are chosen to support the body without dominating it. I find inspiration in fashion, architecture, urban cultures, and the interplay of materials and colors.

Knitting as added value

For me, knitting by hand means creating value in the truest sense.
Every knitted garment is a conscious investment of time, attention, and high-quality materials.

That's why my designs are created with longevity in mind:
Models that can be integrated into an existing wardrobe, are not tied to a season and can be worn for years.

Slowing down, focus and self-care

Knitting is more than a craft to me.
It is a counterpoint to the digital world, a form of deceleration and a moment of inward focus.

My patterns are for people who find peace, clarity, and a conscious break in knitting – whether at home, on the go, or traveling. Knitting can be taken anywhere: to a metropolis, to the seaside, or on a train journey through Europe.

Choose consciously, knit consciously

My designs are aimed at women for whom good style is never loud, and who want to knit pieces that emphasize their personality in everyday life.

Less, but better.
Timeless rather than arbitrary.
Knitting as a creative activity, not as a form of consumption.

Do you recognize yourself in these thoughts and are you looking for pieces that resonate with you and will last?

Knit with me fashion that lasts.